|But what do you do?
||[Oct. 27th, 2005|11:39 am]
The "about" pages of a web site should be clear, concise and sum up who you are and what you do.|
Too many organisations, particularly government, offer up long-winded boring background that only alienates the reader with irrelevant detail high up.
Take the National Highway Traffic Safety Administration, for instance, which buries the useful information beneath an awful first par.
Who We Are And What We Do
WHO ARE WE? The National Highway Traffic Safety Administration (NHTSA), under the U.S. Department of Transportation, was established by the Highway Safety Act of 1970, as the successor to the National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. The Vehicle Safety Act has subsequently been recodified under Title 49 of the U. S. Code in Chapter 301, Motor Vehicle Safety. NHTSA also carries out consumer programs established by the Motor Vehicle Information and Cost Savings Act of 1972, which has been recodified in various Chapters under Title 49.
NHTSA is responsible for reducing deaths, injuries and economic losses resulting from motor vehicle crashes. This is accomplished by setting and enforcing safety performance standards for motor vehicles and motor vehicle equipment, and through grants to state and local governments to enable them to conduct effective local highway safety programs.
Send me your examples so we can all learn from each other.
2011-01-28 10:00 am (UTC)